Responsive Digital Signage
Design, Concept, Interactive
The Challenge
Traditional digital signage often struggles with user engagement, contributing to visual noise or being energy inefficient. This concept aimed to design a more dynamic, user-responsive, and aesthetically integrated approach to digital displays in public and semi-public spaces. The goal was to create signage that is visually captivating when passive, utilizing my own generative art creations, and genuinely useful when actively engaged by a user.
My Solution & Approach
I designed a concept for interactive digital signage that intelligently switches between two states: an ambient “Art Mode” and an “Information Mode.” This transition is triggered by motion or proximity sensors.
- In Art Mode (passive state): The displays showcase original generative art pieces (created using tools like TouchDesigner/GLSL), designed to be calming, visually intriguing, and enhance the architectural environment. This provides a dynamic yet unobtrusive visual experience when no direct interaction is occurring.
- In Information Mode (active state): Upon detecting a user, the displays seamlessly switch to provide relevant information such as maps, wayfinding, local data, or event schedules. The system could also incorporate touch interactivity for deeper engagement once active.
This dual-mode approach ensures the signage is engaging when needed and aesthetically pleasing when not, while also offering energy savings. The concept, including the physical modularity of the display enclosures, was visualized in various settings using Vectorworks.
Key Elements
- Dual-Mode Functionality with Generative Art: Displays alternate between a passive “Art Mode” featuring original, dynamic generative art and an active “Information Mode” for contextual information.
- Proximity-Based Activation: Utilizes sensor fields to detect user presence, triggering the switch from art to information, ensuring relevance and reducing unnecessary display activity.
- Contextual Integration & Modularity: Visualized in diverse environments (corporate lobbies, public lounges, outdoor parks) with a focus on how the modular physical design of the displays integrates into architectural spaces.
- Energy Efficiency & Enhanced UX: Aims to provide information only when relevant and revert to a less demanding art mode (or sleep state via timer), reducing visual clutter, saving energy, and making interactions more intentional.
- Potential for Touch Interactivity: The concept allows for the integration of touch capabilities in “Information Mode” for more detailed user interaction.
- Content Versatility: Designed to accommodate a range of informational content and diverse styles of generative art.
Tools & Technologies Used
Software: Vectorworks, TouchDesigner, GLSL(Generative Art Tool)