The Challenge
Traditional digital signage often struggles with user engagement, contributing to visual noise or being energy inefficient. This concept aimed to design a more dynamic, user-responsive, and aesthetically integrated approach to digital displays. The goal was to create signage that is visually captivating when passive, utilizing my own generative art creations, and genuinely useful when actively engaged by a user.
My Solution & Approach
I designed a concept for interactive digital signage that intelligently switches between two states: an ambient “Art Mode” and an “Information Mode.” This transition is triggered by motion or proximity sensors. This system builds upon the context-aware interactivity I developed for the Generative Impressionism installation.
- In Art Mode (passive state): The displays showcase original generative art pieces (created using tools like TouchDesigner/GLSL), designed to be calming and enhance the architectural environment.
- In Information Mode (active state): Upon detecting a user, the displays seamlessly switch to provide relevant information such as maps, wayfinding, or event schedules, with the potential for touch interactivity.
This dual-mode approach ensures the signage is engaging when needed and aesthetically pleasing when not, while also offering energy savings. The concept was visualized in various settings using Vectorworks.
Technical Highlights & Learnings
- Dual-Mode Functionality: The system alternates between a passive “Art Mode” featuring dynamic generative art and an active “Information Mode” for contextual information.
- Proximity-Based Activation: The concept utilizes sensor fields to detect user presence, triggering the switch from art to information and ensuring relevance.
- Contextual & Modular Design: The system was visualized in diverse environments with a focus on how the modular physical design integrates into architectural spaces.
- Energy Efficiency & Enhanced UX: The dual-mode system is designed to reduce visual clutter and save energy by providing information only when relevant.
Tools & Technologies Used
Software: Vectorworks, TouchDesigner(Generative GLSL Art)