Company
Aptitude Health
(prIME Oncology)
Title
Interactive Producer
Years
2012 – 2014
2012 – 2014
Project Tags
Web Development, Design, Digital Marketing
Company & Role Overview
As an Interactive Producer at Aptitude Health, a global leader in medical education, I spearheaded digital and interactive projects for top-tier pharmaceutical clients including Novartis, Roche, and Pfizer. My role involved managing the full project lifecycle for an international audience, from design through development, video production, and on-site execution at major medical conferences.
Client Event Collateral
Projection Mapping Video based on Event Artwork
Key Responsibilities & Contributions
- Web Development & Management: Designed, developed, and maintained corporate websites and event microsites (e.g., for ASCO) using Sitecore and WordPress.
- Digital Marketing & Design:
- Redesigned and managed email marketing campaigns (Constant Contact) and social media initiatives.
- Created design templates, wireframes, intro graphics, and animations for digital and virtual products.
- Video Production & Post-Production: Produced international and domestic video projects, encompassing on-site direction, off-site editing (Premiere Pro), motion graphics (After Effects), encoding, and rapid online deployment.
- Innovative Interactive Solutions:
- Video Mapping for Trade Shows: Self-initiated and developed a video mapping installation using TouchDesigner to create dynamic promotional displays for medical symposia at trade shows, transforming event artwork into engaging 3D projections.
- Client Management & Event Support: Managed key client accounts and provided on-site technical and production support for global medical conferences and trade shows.
Event Microsite Redesign
Social Media Management (Facebook)
Social Media Management (YouTube)
Highlighted Achievements
- 1.6 Million Revenue Impact (ASCO2014): Played a key role in delivering a virtual portfolio for the American Society of Clinical Oncology (ASCO) 2014 conference, which directly contributed to 1.6 million in revenue for prIME Oncology.
- Advancement of Virtual Products: Led the redesign of email marketing templates, symposia microsites, and created new virtual presentation graphics and animations, significantly enhancing the company’s digital and virtual event offerings.
- Promotional Video Production Leadership (American Airlines for prIME Oncology, 2013): Led the creation of a key promotional video, managing storyboarding, asset collection, graphic design, and segment production.
Intro Graphic for Medical Education Videos
Tools & Technologies Used
Web Development: Sitecore, WordPress, HTML, CSS, JavaScript
Software: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
Interactive & Projection Mapping: TouchDesigner
Marketing: Constant Contact, Social Media Platforms