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Client

Creative Matter

Year

2016

The Challenge

Creative Matter, a medical education production company, required a brand identity that would inspire creativity while instilling confidence within the discerning life sciences industry. The key was to visually balance innovation with scientific accuracy.

My Solution & Approach

I developed a dynamic and cohesive brand identity centered on the concept of interconnectedness and precision. The visual system is built from triangular elements that combine to form complex structures, most notably a geometric brain motif. This approach symbolizes how foundational knowledge builds into sophisticated understanding. The logo itself is cleverly derived from two distinct “pieces” of this brain graphic, reinforcing the brand’s core idea. A comprehensive style guide was created to ensure this identity could be applied flexibly yet consistently.

Video made with Processing

Key Elements

  • Geometric Brain Motif: A striking visual representing innovation, intellect, and the scientific focus of Creative Matter, designed to resonate with a scientific audience.
  • Triangular Visual System & Motion Graphics: A versatile library of branding elements built from interconnected triangles. This system was extended into dynamic motion graphics, with animations like the geometric pattern reveal generated using Processing, allowing for creative flair while maintaining a structured, precise feel in digital applications.
  • Derived Logo: The primary logo mark is composed of two geometric shapes extracted directly from the brain motif, creating a unique and conceptually linked identifier.
  • Color Palette & Typography: A modern palette of pinks and greys was chosen to be both engaging and professional, complemented by clean typography.
  • omprehensive Style Guide: Detailed guidelines for logo usage, color application, typography, and imagery to ensure brand consistency across all materials.
  • Brand Application: The identity was applied to key touchpoints such as business cards and digital presentations, showcasing its adaptability.
Brand Color Palette

Tools & Technologies Used

Software: Adobe Illustrator, Adobe Photoshop
Programming: Processing (Processing IDE)