Company
Aptitude Health
(Prime Oncology)
Title
Interactive Producer
Years
2012 – 2014
Project Tags
Web Development, Design, Digital Marketing
Company & Role Overview
As an Interactive Producer at Aptitude Health, a global leader in medical education, I spearheaded digital and interactive projects for top-tier pharmaceutical clients including Novartis, Roche, and Pfizer. My role involved managing the full project lifecycle for an international audience, from initial concept and design through development, video production, and on-site execution at major medical conferences.
Key Responsibilities & Contributions
- Web Development & Management: Designed, developed, and maintained corporate websites and event microsites (e.g., for ASCO) using Sitecore and WordPress.
- Digital Marketing & Design:
- Redesigned and managed email marketing campaigns (Constant Contact) and social media initiatives.
- Created design templates, wireframes, intro graphics, and animations for digital and virtual products.
- Video Production & Post-Production: Produced international and domestic video projects, encompassing on-site direction, off-site editing (Premiere Pro), motion graphics (After Effects), encoding, and rapid online deployment.
- Innovative Interactive Solutions:
- Video Mapping for Trade Shows: Self-initiated and developed a video mapping installation using TouchDesigner to create dynamic promotional displays for medical symposia at trade shows, transforming event artwork into engaging 3D projections.
- Client Management & Event Support: Managed key client accounts and provided on-site technical and production support for global medical conferences and trade shows.
Microsite Redesign
Highlighted Achievements
- 1.6 Million Revenue Impact (ASCO2014): Played a key role in delivering a virtual portfolio for the American Society of Clinical Oncology (ASCO) 2014 conference, which directly contributed to 1.6 million in revenue for prIME Oncology.
- Advancement of Virtual Products: Led the redesign of email marketing templates, symposia microsites, and created new virtual presentation graphics and animations, significantly enhancing the company’s digital and virtual event offerings.
- Promotional Video Production Leadership (American Airlines for prIME Oncology, 2013): Led the creation of a key promotional video, managing storyboarding, asset collection, graphic design, and segment production.
Media for projection mapping based on the event artwork
Tools & Technologies Used
Web Development: Sitecore, WordPress, HTML, CSS, JavaScript
Software: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
Interactive & Projection Mapping: TouchDesigner
Marketing: Constant Contact, Social Media Platforms
New video intro graphic